Lemon Scentrin You – The Digital Trinity

The old and the new gods meet for the first time. A small police station in the country receives a fax. This was already an exception, in addition, with a very explosive content. According to the local motel two bank robbers should be descended, which were also, very unusual, also sought by the CIA. It was an easy game to capture the two. So Wednesday and Shadow are sitting in a prison cell for bank robbery. A policewoman suspects behind Wednesday something “very big” because the CIA is also interested in him.

It is precisely this great thing that takes its course. The first thing Media hangs in.

Shadow: “This is not real – that’s reprogrammed reality”. Shortly thereafter, Mr. World walks through the cell door and excuses himself at Wednesday: “I was completely careless – would have had to approach you a long time ago. I saw you too little – should have looked more sharply. “Now they face each other, the old god Odin and the New Mr. World. It comes immediately to a first strength measure and that in a discipline, in which Odin has its absolute strength.

As a god of knowledge, Odin has two ravens Hugin and Munin as spies and news transporters. Mr. World, the new superhero of data and knowledge, also shows his skills. To Shadow: “I know you and know everything. They dream of a bone garden, have blood group B-positive, eat Swiss cheese, hate it when fork tips touch and your mother had 86 sexual partners. ” Yes, everything that happens is saved. Deeply impressed by this performance Wednesday says: “So you want a truce?” Mr. World said, “That would mean we were in the war. No no ceasefire, but a fusion “. Media: “A fusion between potato chips and champagne”. Enemies become partners and shape a new world.

Everyone gets their own ME and their place in the world – and this is so simple:

• A single product
• A Company
• A global market.
• A God

Wednesday: “And what if the one does not want?” Then he is simply made tasty and the media can be excellent. Individuals with a strong self are thereby disturbing, like a sand grain in the oyster. The oyster overlays the sturgeon with something soft, shiny. In reality, she wants him out there.

The first confrontation ends when Mr. World turns to the Technical Boy: “He (Odin) has more wisdom than you will ever achieve. We need it, we never have to put our partner on a tree again. “The final offer of the new gods was a North Korean intercontinental rocket with 24.9 million warheads. All with the name ODIN. Best advertising for Wednesday but he does not understand.

The new gods represent a trinity. The Technical Boy is the silicon part. So the hardware, all smart devices, IoT’s, Nano`s etc. The media is the intellectual part and is mainly the goddess of communication. It is the oyster, the paradise that makes everything comfortable, light and shiny. Media gives us a mixed reality, which hardly seems to obey any physical laws. The price is not high – just give a bit of your identity (data) and spend a lot of your time with media. The ancient gods gave meaning to humanity, and the new gods gave them time. Many people spend more time with Facebook than with television. With Mr. World, the spiritual part, the Trinity is complete. What does Mr. World represent?

Mr. World could be the complete digitization of the economy. A product, a company in a global market. The latter can be said to exist already. The core element, the global data network, makes such a market model possible. The dominant companies can count on ten fingers even today. In the Internet sector, there are only five more; The GAFAM and other concentrations are to be expected. This is clearly visible in the automotiv segment. Only the brand has the value, if all cars work the same way anyway – themselves drive. Similar to smartphones, two or three global producers will remain in cars. Mr. World describes himself as the one who “integrates the systems.” Perhaps imagine how the platform economy, already known today, is the best example Amazon.

The trinity of Technical Boy, Media, and Mr. World is the digital divinity that gives promise of salvation and demands sacrifices. The digital God promises us many healthy years, the right partner, success, etc. and all this almost free of charge. Everything is at your disposal – you have access rights. The sacrifices that are required are much smaller than those of the ancient gods. You do not need fasting, meditating for hours or donating for beneficial purposes, but only have time for the media, react to PopUps, keep all data in the cloud and buy products at your own company.

The products are very cheap, produced by robots (children), and are also sold very cheaply (market pressure). In order to earn a lot of money, it needs billions and buyers – so believers. Where the money flows, we know – to the company. Who, however, has the global power, we do not really know. With American Gods it is getting clearer. Power is no longer in the hands of individuals or businesses, but in an emergence that we could call the digital trinity.